James M. Lindsay

The Water's Edge

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Campaign 2012: Hello Herman Cain, GOP Presidential Candidate

by James M. Lindsay
March 7, 2011

Herman Cain takes the stage to address the Conservative Political Action conference in Washington on February 11, 2011.  (Jonathan Ernst/courtesy Reuters)

Herman Cain takes the stage to address the Conservative Political Action Conference in Washington in February 2011. (Jonathan Ernst/courtesy Reuters)

What if when Americans go to the polls on November 6, 2012 the Democratic and Republican candidates are both African Americans? That will be what happens if Herman Cain gets his way. The former head of Godfather’s Pizza and former nationally syndicated radio talk show host announced his presidential exploratory committee back in January. Cain’s chances to become the first African American to win the GOP nomination may be slim, but then again, it’s a wide open nomination field.

The Basics

  • Full Name: Herman Cain
  • Date of Birth: December 13, 1945
  • Place of Birth: Memphis, Tennessee
  • Religion: Baptist
  • Marital Status: Married (Gloria Cain)
  • Children: Melanie Cain, Vincent Cain
  • Alma Mater: BA Morehouse College, MA Purdue
  • Elected Offices Held: None. In 2004, he lost the Republican Senate primary in Georgia to Johnny Isakson. He was deputy chairman (1992–94) and chairman (1995–96) of the Federal Reserve Bank of Kansas City.

What Supporters Say. The people who like Cain don’t just like him. They love him. Martha Zoller, the host of a popular conservative radio talk show says:

Herman Cain is an unconventional politician and a leader in every way. He makes things happen and understands the two things lacking in the current administration – American exceptionalism and economic principles.

Part of Cain’s appeal is that he is a superb motivational speaker. He speaks clearly, simply, and with great passion. As Maurice Atkinson, the leader of the Draft Cain movement, which is trying to convince him to formally declare his candidacy, supports him because:

He has the ability to really have the “wow” factor.

Some names from the past are rooting for Cain. You many have thought (or hoped) that Samuel “Joe the Plumber” Wurzelbacher had returned to private life. But no, he has thrown his support from McCain to Cain. He says Cain is an extremely “smart man who I think would do a great job.”

What Critics Say. Political veterans like Newt Gingrich leave a lot of unhappy people in their wake. It’s a cost of doing business. If Herman Cain has many enemies, they are keeping quiet. It’s likely to stay that way unless he mounts a serious run for the nomination. The leaders of the pack in a nominating race seldom train their fire on those pulling up the rear.

Stories You Will Hear More About. Cain’s father was a chauffeur, barber, and janitor. His mother was a maid.

No one can dispute Cain’s business prowess. In 1977, at the age of 32, he became the youngest vice president in the history of the Pillsbury Company. He had been with the firm for just three years. In 1982, he left his vice president position to learn the restaurant business in Pillsbury’s Burger King subsidiary. He eventually turned around more than 450 failing Burger Kings. That led Jack Kemp to dub him the “Colin Powell of the restaurant industry.” Cain subsequently purchased a chain of pizza restaurants and became chairman and CEO of Godfather’s Pizza.

When Cain traded in his position overseeing corporate systems and services for Pillsbury for the Burger King job, he didn’t trade one corporate suite for another. He instead started at the bottom, cleaning toilets and grilling burgers in a Minneapolis Burger King. When he completed the management training program, he was put in charge of the Burger King’s Philadelphia region.

Cain’s first encounter with politics on the national stage came in 1994 at a town hall meeting in Kansas with Bill Clinton. Cain told Clinton in front of the assembled crowd that the cost of implementing the president’s proposed health care bill would force him to fire some of his employees. When Clinton said that wasn’t true, Cain insisted that the president was flat wrong. Cain subsequently dubbed himself the Hermanator. Newsweek called him one of the “real saboteurs” to Clinton’s health care bill.

Cain is a cancer survivor. He was diagnosed with stage four colon and liver cancer in 2006. (TWE Public Service Announcement: If you are over the age of fifty, please have a colonoscopy regularly per the American Cancer Society’s guidelines.) He says he wouldn’t have survived his cancer if Obamacare had been in place back then. That line plays well with conservative Republicans.

Cain in His Own Words. Cain attributes his success to his drive and focus, but also to his experience as an African American:

Because I am a black American, I’ve had to perform better than my white counterparts. This is a personal standard that I’ve set for myself: I’ve got to perform a little better in order to get the same opportunity. I can’t just be as good; I’ve got to be better. It should not be this way, but it is.

Cain believes that the Tea Party movement gives him an opening that previously didn’t exist to run a credible campaign.

The political landscape has changed dramatically because of the citizens’ movement spurred by the Tea Party movement….Based upon me being very active in that citizens movement, talking to dozens and dozens and dozens of Tea Party rallies, events, conferences all over this country, I believe that people have a better attitude for an unconventional candidate—someone who’s more of a problem-solver than a politician.


The Campaign Book.
Cain doesn’t have one. At least not yet. But he has written three business leadership books—Leadership Is Common Sense (1997), Speak As a Leader (1997), and CEO of Self (2001). He was also inspired by this losing Senate run in 2004 to pen a book that takes shots at both political parties—They Think You’re Stupid: Why Democrats Lost Your Vote and What Republicans Must Do to Keep It (2005):

This book makes the case for why voters are not as dumb as Democrats think, and why voters are smarter than Republicans think. Too many people inside the major political parties have forgotten that we are all in the same boat now. Terrorists want to kill all of us. The current tax code and Social Security structure will bankrupt all of us. The Medicare mess is driving the costs of health care up and its quality down for all of us. We are all citizens of the United States of America first. These big, bodacious, unsolved problems are the enemies of us all. We are all in the same floundering boat.

In case you haven’t guessed, Cain’s brand of politics is populism all the way. The elites take us for granted, it is time for all of us to stand up for what we believe, and Cain will lead the way.

Foreign Policy Views. Cain has not said much at all about issues such as the Chinese currency, the Six Party talks, the International Criminal Court, or relations with ASEAN. We should learn what Cain thinks about these and other issues once the candidate debates begin. (He does agree with Ron Paul that the United States should return to the gold standard, a position not normally associated with the head of a Federal Reserve Bank.)

Target Audience. Cain’s message speaks to the Tea Party wing of the Republican Party. And Tea Partiers love him. He won the straw poll of activists at the Tea Party Patriots Summit in Phoenix in February with 22 percent of the vote. (Tim Pawlenty got 16 percent, and Ron Paul 15 percent.) He could be the big winner if Sarah Palin decides not to run. As Cain puts it: “From the standpoint of our conservative beliefs and values, Sarah Palin and I are probably identical.”

Major Strengths. Cain blends an inspiring personal story with tremendous speaking skills. He came from modest beginnings to become a successful businessman. He has survived cancer. He has served in the military. He isn’t easily intimidated, as Bill Clinton discovered. He could be a nightmare for his fellow candidates in a debate.

Major Weaknesses. Cain is a political unknown. So was Jimmy Carter when he tossed his hat in the ring, but he had been governor. Cain has no political organization on the ground in Iowa or anywhere else. Carter put the Iowa caucuses on the map with his efforts in the state. Cain has the personal wealth to launch a bid, but he needs to raise a lot more money to sustain it. That could be a Catch-22, as he recognizes:

The biggest barrier is a lot of contributors want to stay on the sidelines until they see how well you can do. A lot of people don’t back the person they want to win; they back the person who they think is going to win.

Cain’s biggest problem, though, is his lack of political experience. Every president but one since FDR had previously served as a member of Congress or governor. The only exception: Dwight D. Eisenhower. And he just happened to be the victorious commanding general of U.S. forces in Europe during World War II. If Cain captures the nomination, he will be charting a path that no one before him ever has.

Cain in Depth. The Atlantic calls Cain the GOP wildcard in 2012. Slate profiles the “pizza magnate who would be president.” The Daily Beast paints an admiring picture of a man who is no stranger to challenges. “The Fix” has made the case for Cain, as well as the case against him.

Cain has done his share of media interviews. He has kindly collected many of them on his website.

Odds for Winning the Nomination. Cain is the longest of long shots to win the GOP nomination. He lacks a big bankroll, an established political organization, and name recognition.

A February 2011 Gallup poll found that Cain registered less than 1 percent support among Republicans and Republican-leaning independents. That put him seventeenth among potential candidates named in the poll.

Smarkets.com doesn’t even give odds on Cain winning the GOP nomination. To put that in perspective, you can get odds on former Idaho Governor and Senator Dirk Kempthorne (430-to-1), Texas Senator Kay Bailey Hutchison (450-to-1), and former Tennessee Senator Fred Thompson (590-to-1)

Post a Comment 22 Comments

  • Posted by Jason Trost

    Smarkets is a marketplace so we don’t “give odds” per se. The market prices our set by our members a la a prediction market. None of our members have requested that we add a contract on Cain, but we’d be happy to do so if there’s enough demand.

  • Posted by I love Herman Cain

    Herman Cain has my vote!!!!!

  • Posted by Aaron

    Herman Cain is the man!!, People are tired of the “establishment” Lets get Herman in there, a person WITH a proven track record of creating jobs!!!

  • Posted by ErikMcA

    Fantastic! Herman has my support!

  • Posted by Maurice Atkinson

    Of course ANY political game is a crap shoot, but don’t underestimate the power of organization and technology…

    Our organization boasts a network of nearly 10, 000 organizers, volunteers and supporters.

  • Posted by Freedom4America

    NO THANK YOU!!

    Herman Cain is NOT for Auditing the Fed. Just that one thing has made him not electable since majority of We the People want a Full Audit.

    Dr. Ron Paul/Dr. Rand Paul 2012

    “Only Doctors Will Heal Our Country”

  • Posted by Christine

    I listened to Mr. Cain’s talk show for two years. He has my vote 100%.

    Gingrich is boring, Palin too polarizing, Huckabee too religious, Romney (the heath care issue), and Tim Pawlenty (very unexciting). I believe Cain is the only candidate that can beat Obama.

  • Posted by Brandon Pals

    @Freedom for America…what you say is not true as he has said repeatedly he is willing to allow an Audit of the Fed if that is what the people want, of course this move has to come from the House on up and he has said if such a bill reaches his desk he would not get in the way…he simply says he is not the person to make that a priority because he believes there will not be any thing significant found and that it would end up being a waste of taxpayer time and money…he is also for restoring monetary policy back to Congress as stipulated in the Constitution again if that is what the people want and it reaches his desk. He is also for the gold standard which is not a position of Fed Reserve people which tells me he is not your typical Fed Reserve person

  • Posted by Wendy

    Don’t believe the Ron Paul’ers claims about “Herman Cain is NOT for Auditing the Fed”! Cain has answered to that phony claim on youtube & his radio show. If anyone truly believes the conspiracy theory about the FED & simultaneously claims that a very publicly vocal FED conspiracy theorists COULD win the presidency at in the same breath, it shows you how delusional they are. If secret societies run the world through NWO bankers & the FED… what on earth makes anyone believe that the “powers that be” would EVER allow their staunchest critic, swearing an oath of ending it all to become POTUS?!? Just ask anyone that makes this claim about Cain what they plan on doing when RP isn’t on the ballot. Reliable answers: “I’ll write him in” & “I won’t vote for anyone else” aka: “I’ll give BHO my vote”.

  • Posted by Brandon Pals

    The Hermanator drew more applause louder applause and longer applause in Iowa last night than any other candidate…Gingrich, Santorum or anyone…Herman Cain is now the man to beat in Iowa! Get on the Cain Train or get out of the way!

  • Posted by Neil Daniell

    Herman Cain would be breathe of fresh air to American politics. He’s a smart, proven leader who knows how to make tough choices. He recognizes the problems in Washington, and he has the right ideas and leadership to put this nation on the right track. If you haven’t seen him in action….check him out for yourself… http://cnn.com/video/?/video/bestoftv/2011/02/11/exp.am.intv.chetry.cain.cnn or http://www.youtube.com/watch?v=rEyyWkh8hBQ&feature=player_embedded http://www.youtube.com/watch?v=-WP5dYfBBzU (Cain vs. Clinton)

  • Posted by Andy Pence

    Herman Cain uses common sense to solve issues, which is exactly what our Government needs. It has been gone for decades. Herman Cain has my vote!

  • Posted by Brian Andersen

    Thank you for the very fair assessment and article on Herman Cain.

    He is not the “typical” politician candidate, that is for certain. BUT I think many Americans see where that political tradition has gotten us, and it is not something that we find endearing.

    I think Herman Cain has got “it” where it really counts: proven leadership in a business setting, creating jobs, understanding WHERE and WHOM creates jobs, and a clear knowledge of and respect for our Founding principles. If we cannot begin there, then strength upon any other topic is useless.

    Mr. Cain is someone who could lead our country into strength and from strength, rather than someone who flies around playing word games and political tripe nonsense. The power of our country does not come *from* our government, it is our *limited* government that unlocks the power of its people. It would be great to have a President again who holds these common-sense, American ideals as core beliefs.

  • Posted by Andy Pence

    By the way, Herman does not consider himself an African American. He considers himself an American. He likes to say he’s an ABC. American, Black, Conservative.

  • Posted by tommy tan

    After Bush and Obama winning as the “unknown” candidate, I’m not willing to place my vote with someone who has no history. Ron Paul has history. His vote speaks truth to his words. I believe in his message. I believe in liberty. I will vote for Ron Paul.

  • Posted by Daniel Roehm

    Cain was the most logical person in the room at the debate tonight. The most obvious thing about him is that he is not trying to spin on politics. The second most obvious is that he knows the issues – and takes logical, job-positive, positions.
    America needs a reformer now, not another blown by the political wind – politician. He’s a reformer, and a successful buisinesman.
    I think he won the debate with a close 2nd being Gary Johnson…This guy Cain is great.

  • Posted by Daniel Roehm

    As for Ron Paul;
    I love Dr. Paul on domestic issues, but I believe his strengths end there, his foreign policy is terrible. One thing though, that I agree with, is that we should be out of the middle east…mostly…maybe keep a big footprint in Afghanistan. Any other foreign policy statements by Paul I have immediately dismissed, and can’t remember because they seemed naive.
    Can anyone make a case for good foreign policy from Ron Paul?…I can’t think of anything. I’m open to listen.

  • Posted by anna

    Do not be hoodwinked again: Herman Cain served as chairman of the Federal Reserve Bank of Kansas City:
    abovetopsecret.com/forum/thread700072/pg1

  • Posted by C indy Stark

    Ron Paul’s foreign policy will only make sense if you are for personal liberties. I recommend you read Liberty Defined by the man himself, He clearly states all his views in a easy to read book. I believe it is still under 14.00 at amazon.com

  • Posted by Maryann

    I like Herman Cain and believe that he has the business savvy to turn our ecompny around. However, I want to know more about his views on foreign policy, the boarder, and education reform before I can make a decision. Anyone have a site or info on these subjects?

  • Posted by Jane

    For those who hesitate due to Cains role on the citizen’s Board of Governors of the Kansas City FED they should listen to what Cain says about the FED. He is not against an audit and he states the FED needs to be reigned back in to a very limited role rather than what it has become.

    The video of his announcement today should give folks a better idea on his positions. Folks can download last week’s Rusty Humphries podcasts to listen to interviews of Herman Cain as well.

    http://www.theblaze.com/stories/uncut-herman-cain-announces-2012-presidential-bid/comment-page-4/#comments

  • Posted by Ronit Baras

    When it comes to leadership Herman Cain is as good as it gets. His talks are a motivation to us all.

    I have my fingers crossed for him.

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