Inside the 2012 Latino Electorate
Placards and campaign stickers sit on a table at the Latino regional headquarters for the Obama campaign during election day of the U.S. presidential election in Milwaukee, Wisconsin, November 6, 2012 (Sara Stathas/Courtesy Reuters).
During the weeks surrounding the 2012 presidential election, many analysts and observers, including myself, wrote about the Latino electorate’s arrival onto the political scene. A record breaking 11.2 million Hispanics voted and their concentration in swing states including Colorado, Nevada, and Florida, pushed Obama to victory. A new Pew Hispanic report, however, shows that this demographic still lagged its electoral potential last November. Despite the surge in absolute numbers, less than half (48 percent) of eligible Latino voters cast ballots, compared to 66.6 percent of blacks and 64.1 percent of whites. Read more »

