Micah Zenko

Politics, Power, and Preventive Action

Zenko covers the U.S. national security debate and offers insight on developments in international security and conflict prevention.

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The CIA Wants Your Kids

by Micah Zenko
April 18, 2012

An aerial view of the National Security Agency (NSA). An aerial view of the National Security Agency (NSA).


The U.S. Intelligence Community (IC) is a sprawling network of roughly 210,000 civilian and military employees across seventeen agencies as well as approximately 30,000 private contractors. With a budget of $75 billion between the national and military intelligence programs, the IC is authorized to carry out a range of activities and programs, including monitoring suspected nuclear weapons programs, killing suspected terrorists, and analyzing ongoing events for everyone from President Obama to soldiers deployed in Afghanistan.

In an effort to counter some myths and misperceptions, create positive associations, and recruit future employees, eleven of the seventeen agencies of the IC have web pages dedicated to “kids,” which are equal parts informative, entertaining, creepy, and borderline inappropriate. (Beware that some of these pages have broken links, depriving American children fascinated by the National-Geospatial Intelligence Agency.)

Most U.S. government agencies also have websites for children, which are intended to provide useful information in an entertaining format. For example, the Consumer Products Safety Commission features a self-described “goatboy!” named Kidd Safety: “I’m eleven years old and live in Goatlahoma. Don’t try to find it on a map. It is in the middle of nowheresville.” Kidd Safety emphasizes wearing safety gear during playtime, and gives tips on ways to make your home less dangerous. A related “Hey Kids!” page includes this daunting challenge for young children: “Find out how to help save lives and protect yourself and your family.”

At first glance, the IC kids’ pages raise puzzling questions. Why are the National Security Agency (NSA) Crypto Kids and its members registered trademarks?  How many hours have NSA lawyers spent making sure nobody profits off of Cypto Cat, Decipher Dog, or CSS Sam? Why does the National Reconnaissance Office (NRO) kindergarten-fifth grade website, NRO Jr., play a haunting ambient soundtrack, while the National Counterterrorism Center (NCTC) Kids Zone features patriotic fife and drums? Why are the NRO ringtones so lame? (Try “Epic Launch”—it sounds like every Michael Bay film.) Why does the CIA’s Memorial Wall still refuse to name some agents who were killed on active duty over fifty years ago, whereas the K-9 Hall of Fame names twenty retired CIA dogs?

At the Defense Intelligence Agency’s (DIA) kids web page, there are seven “missions” with “more to come!!” listed on the “mission control panel.” When you click the link for “air combat,” a uniformed avatar announces: “You have chosen to engage in air combat, good luck.” By using arrow keys to move from side-to-side and the space bar to fire, you attempt to defend yourself from incoming fighter aircraft. (Disclaimer: it’s hard!)

Another DIA game entitled, “How Quickly Can you Sort These Top Secret Documents?” asks children to drag flying pieces of paper into a binder—a particularly apt metaphor for IC over-classification. The CIA has the “Aerial Analysis Challenge” for children who dream of spying on U.S. enemies from above. At the FBI, you can disguise “Bobby Bureau” with various accessories or facial features. At the NCTC Kids Zone, you can play tic-tac-toe with Liberty, an African-American girl dressed as the Statue of Liberty.

For more practical information, the Federal Emergency Management Agency (FEMA) “Ready Kids” includes a readiness manual that asks fourth and fifth grade children: “Are you ready to help your family get prepared for the unexpected?…How do you get prepared for emergencies?” To help ten-year olds prepare their families for natural disasters, fires, and terrorist attacks, the manual features an extremely muscular family of bobcats in human clothing explaining the four steps of preparedness, from “Know the Facts” to “Graduate from Readiness U!”

Some children’s web pages recruit more aggressively than others. For example, the NSA has a student resources section that includes a picture of Slate, who is a rabbit that wears wrap-around shades, carries a trigonometry textbook, and is “really into music.” Above Slate’s head appears a question that most children will ask themselves at some point: “How Can I Work for NSA?” There, you will learn about the High School Work Study Program, which pays high school seniors around $20,000 for twenty to thirty-two hours of business computing or office technology work.

The CIA, meanwhile, doesn’t want to hire kids immediately, but they do provide tips to improve their future prospects, such as: communicate and write well, speak a foreign language, and—most importantly—“Seriously, Just Say ‘No’.”

All joking aside, most of these websites are harmless, albeit awkward, attempts to expose children to the U.S. Intelligence Community. Given the relentless efforts of advertising that children encounter on a daily basis, learning about the intelligence cycle from anthropomorphic animals is relatively tame, if uncool and unpersuasive.

Post a Comment 5 Comments

  • Posted by Tom Brooks-Miller

    Why not, when I was ten years old I knew that I wanted to be a Marine. So why shouldn’t these agencies have web sites devoted to kids as to hone their interest in serving their country. I sincerely think it is an excelletn manner in which to prepare our youth for a unique career in government service.

  • Posted by Ronny P

    Your tax dollars at work people! And these agencies need to grow budgets each year for crap like Decipher Dog?

  • Posted by Schmedley

    Ronny P, while I am not certain this is necessarily the best way to gather interest, recruiting is a key part of any organization’s budget. Perhaps the content itself could be better, but appealing to a young audience is not easy since tastes change pretty unpredictably.

    I have no problem with the IC/NSA putting up websites for kids if it helps recruit good talent by even a few %.

  • Posted by Dustin

    Type your comment in here…I like to be a CIA kid agent

  • Posted by Tom

    Of course it is important but one choses by its own. This is like nra red hood fable with a kalashnikova way to operate again propaganda as 2years idf army time. Putting in your head there is a threat palestinian hamas, iran twitts of Rouhani (why he does that he is so ioen minded but he does like obama.. they are all establishment menaced and controlled), they have to say all into your mind (also the radio of american bases in europe they say, hey watch out don t give information, call us if you see something suspect and so on… alarming!) That there is a threat that you have to keep the US egemony alive and above. This pppl like snowden then discover or get killed before they come up to say it .

    Anyway brain washing and alarmism and ongoing war on terrori is real bullshit. And is the reason why also we are making this world a less good place.

    I am not saying intelligence is not good but not at this degrees.

    Bush is the biggest terrorist in the world of new century and should be compared to hitler stalin mussolini and so on …

    Good luck with this propaganda…US is not a place where to raise a kid for sure!

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